Isabella Froman

Audience Engagement Strategist at California Health Care Foundation

Isabella Froman is an experienced content strategist and engagement specialist currently serving as Engagement Strategist at the California Health Care Foundation since February 2024. In this role, Isabella manages a WordPress site, tracks analytics, oversees vendor relationships, and integrates Generative AI tools into publishing workflows. Prior positions include Content Strategist for a non-profit health care organization, Senior Content Strategist & Copywriter at Optum, and UX Writer at Dell Technologies, among others. With a degree in Cognitive Science from UC San Diego, Isabella has a strong background in writing, content strategy, UX design, and digital communication across various sectors, including health care and education.

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