Richard Loza

Richard Loza is a marketing professional with 15 years of experience in sports marketing, currently serving as the Assistant Athletics Director for Marketing and Creative Strategy at California State University, Long Beach since September 2021. In this role, Richard drives engagement and enhances the visibility of athletic programs through innovative strategies, ensuring alignment with departmental goals. Previously, Richard worked at UC Santa Barbara Intercollegiate Athletics from September 2009 to September 2021 as the Director of Marketing & Branding, where annual brand campaigns received NACMA recognition and Richard overhauled the Gaucho Athletics' brand identity in 2010. Earlier experience includes managing a $2.5 million budget for athletic scholarships at the University of California Santa Barbara Athletics Department from February 2000 to 2009, overseeing the NCAA National Letter of Intent program with a focus on precise tracking and distribution.