Jovitha Franklin

Jovitha Franklin, MBA, currently serves as the Director of Marketing and Communication at California State University, Northridge, where strategic marketing initiatives are developed to enhance enrollment growth and brand visibility for Tseng College. In addition to this role, Jovitha is an Advisory Board Member for QualityMD, Healthy-Finds, and Lifestyle Learning, providing mentorship and guidance on business challenges and growth strategies. As the President and Chief Strategist of Allure Strategies since 2014, Jovitha specializes in accelerating brand awareness and market penetration through collaboration with senior leaders and the development of innovative marketing strategies. Previous experience includes positions as Director of Insights at DISQO, Vice President of Marketing at Magzter, and various roles at Farmers Insurance, where significant accomplishments in direct marketing and customer acquisition were achieved. Educational qualifications include a Master of Business Administration focused on Marketing and Information Technology, along with a certification in Project Management from UCLA.