Cynthia Terpstra

Cynthia Terpstra is an accomplished marketing executive currently serving as Executive Vice President at Calysto Communications, a global agency specializing in marketing communications for AI, IoT, mobile, and telecom markets. Prior to this role, Cynthia was the VP of Marketing & Corporate Communications at ReadyWorks Software, where strategic leadership was provided for the B2B SaaS startup's growth. Additional experience includes positions as Fractional CMO at Zimit, where marketing strategy development was spearheaded prior to its acquisition by Workday, and Director of Marketing at Cross Catholic Outreach, facilitating a transition to a digital-first ecosystem. Cynthia's career at Telit included various promotions, culminating in Senior Marketing Director, where global marketing strategies were implemented for a $427 million enterprise. As the founder and CMO of Sandalfoot Marketing, Cynthia directed marketing and PR initiatives for diverse clients. Educational credentials include an MBA in Marketing from The George Washington University and a B.S. in Marketing from Syracuse University.