Michelle Lim

Michelle Lim has an extensive work experience spanning from 2015 to 2023. Michelle has held various roles in different companies and organizations. Michelle'smost recent position is as a Principal Behavioural Scientist at Cambridge Consultants, where they pioneer the strategic technology area of Human-Machine Understanding. Prior to this, they worked as a Senior Behavioural Scientist at the same company, contributing to the innovation of incorporating thought-leading insights into human behavior across market sectors. Michelle has also served as a COVID-19 Behavioural Science Consultant at the University of Cambridge, applying Behavioral Science to complement the university's pandemic response. Michelle has worked as a Consultant at Innovia Technology, specializing in projects at the intersection of psychology and technology, aiming to drive breakthrough innovation. Michelle has also gained research experience as a Computer Science Research Intern and a Psychology Research Intern at the University of Cambridge. Earlier in their career, they held positions as Head of Marketing and Events and Consultant at Cambridge Consulting Network, a student consulting group at the University of Cambridge. Additionally, Michelle worked as a Consulting Intern at Innovia Technology and as a Barista at McDonald's. Overall, Michelle's work experience showcases their expertise in behavioral science, innovation, consultancy, and research.

Michelle Lim has a B.A. in Psychological and Behavioural Sciences from the University of Cambridge. Michelle also attended Raffles Institution, where they studied Biology, Chemistry, Mathematics, and Economics. Additionally, they have obtained various certifications in data science, user experience design, programming, and other subjects from reputable institutions such as HarvardX, Georgia Institute of Technology, Udemy, and Coursera.