Joseph Elkouby

Joseph Elkouby is a highly experienced professional in strategic planning and brand management, currently serving as Sr. Strategy Director at Camp Jefferson since November 2022. Prior to this role, Joseph was the Director of Strategy & Insights at The Kitchen, leading the strategy team for a portfolio of iconic Kraft Heinz brands. Joseph's extensive background includes serving as Strategy Director at McCann Canada, where responsibilities encompassed brand and campaign planning for major clients like Chevrolet and General Motors. Joseph's experience also includes roles as Digital Strategist at GTB, Strategist at Bensimon Byrne, and Social Media Manager at Bensimon Byrne, with a focus on social media strategy, audience insights, and digital marketing execution. Joseph began a career in digital marketing and copywriting with roles at Virgin Gaming and CBSA, supported by education from Centennial College.