Luis Antonio Eguiguren Vargas

Luis Antonio Eguiguren Vargas is an experienced brand and category manager currently with Campari Group since March 2018, overseeing brands such as Skyy Vodka and Cynar for Argentina, as well as managing a diverse portfolio of Peruvian spirits. Previously, Luis held positions as an account supervisor at Wunderman, managing prominent beer brands, and worked at Grupo Ingenia and Feedback Comunicaciones in account and project roles, focusing on advertising strategies and digital accounts. Early roles included a corporate communication internship at San Fernando and strategic planning assistance at MAYO Publicidad, providing a strong foundation in market research and promotional strategies. Luis holds a Master’s degree in Marketing Management from EAE Business School and a Bachelor's degree in Advertising and Public Relations from Universidad de San Martín de Porres.