Campari Group
Viviana Martínez serves as the Media & Digital Manager at Campari Group, focusing on omnichannel campaign development and strategic partnerships with leading digital and OOH platforms. Prior experience includes roles at Unilever as the Media & Digital Genius for the Ice Cream category, managing communication strategies, and community management. At 3M, Viviana held the position of Marketing Digital Leader for the LATAM region, overseeing digital strategies for major consumer brands. Previous positions at Nestlé involved expertise as a Marketing Digital Specialist and Analyst, concentrating on content quality and digital management. Early career experience with Pedidos.com centered on impactful social media campaigns and media partnerships. Viviana's educational background includes a bachelor's degree in Communication Sciences with a focus on Marketing and Advertising, along with several postgraduate qualifications in design and effective team management.
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Campari Group
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Davide Campari Milano SpA is an Italy-based company engaged in the beverage industry. It manufactures and distributes alcoholic and non-alcoholic beverages. The Company's business activities are divided into three segments. The Spirits segment comprises such internationally renowned brands as Campari, Wild Turkey, Old Smuggler, SKYY Vodka, Cynar and Grand Marnier, as well as local market brands, including Aperol, Cabo Wabo, Campari Soda, GlenGrant, Ouzo 12, and Brazilian brands Dreher, Old Eight and Drury's, among others. The Wine segment consists of such brand names as Cinzano sparkling wines and vermouth, Mondoro, Riccadonna, Odessa and Sella & Mosca, among others. The Soft Drinks segment is composed of such brands as Crodo and Lemonsoda. The Company operates through a number of subsidiaries, such as Forty Creek Distillery Ltd, Fratelli Averna SpA and Societe des Produits Marnier Lapostolle SA.