Viviana Martínez

Viviana Martínez serves as the Media & Digital Manager at Campari Group, focusing on omnichannel campaign development and strategic partnerships with leading digital and OOH platforms. Prior experience includes roles at Unilever as the Media & Digital Genius for the Ice Cream category, managing communication strategies, and community management. At 3M, Viviana held the position of Marketing Digital Leader for the LATAM region, overseeing digital strategies for major consumer brands. Previous positions at Nestlé involved expertise as a Marketing Digital Specialist and Analyst, concentrating on content quality and digital management. Early career experience with Pedidos.com centered on impactful social media campaigns and media partnerships. Viviana's educational background includes a bachelor's degree in Communication Sciences with a focus on Marketing and Advertising, along with several postgraduate qualifications in design and effective team management.