Natasha Vitale

Natasha Vitale is an accomplished professional with extensive experience in category strategy and customer development, currently serving as the Senior Category Strategy Lead for Salty Snacks at The Campbell's Company since August 2015. Key responsibilities include leading national category management initiatives, optimizing promotional support plans, and leveraging insights to drive decision-making. Prior roles include managing shopper marketing strategies and eCommerce growth, achieving a significant increase in online sales. Previous positions at NielsenIQ and Ready Pac Foods involved delivering analytics and managing product lines, while earlier roles included customer sales and marketing. Natasha holds an MBA in Marketing and a Bachelor's degree in Music Industry from Drexel University.