Alastair McCausland

Chief Marketing Officer at Camplify

Alastair McCausland has a diverse work experience spanning several industries. Alastair is currently the Chief Marketing Officer at Camplify Holdings Limited, a global technology and adventure travel company. In this role, they oversee the marketing strategies for three travel brands.

Before joining Camplify Holdings Limited, Alastair was the Global Chief Marketing Officer & Board Member at AJ Hackett International. Here, they were responsible for leading the global marketing and sales activities for the business, including creating a centralized marketing function and developing new brand identities and vision.

Prior to that, Alastair served as the Chief Marketing Officer at 2XU, a global sports apparel brand. Alastair played a crucial role in redefining the brand positioning and developing a strategic growth plan to drive global expansion.

Alastair also has experience in the food industry, having worked as a Channel Marketing Manager at Fonterra, where they managed multi-brand portfolios and achieved significant revenue growth.

Additionally, they held marketing manager positions at Grill'd and Carlton United Breweries, where they successfully implemented marketing strategies, developed brand positioning, and launched successful campaigns.

Earlier in their career, Alastair worked at Cadbury plc. as a Senior Brand Manager, where they consistently achieved volume and sales growth for various brands and executed successful marketing initiatives.

Their career started at Schweppes Australia, where they held roles as a Product Manager and Assistant Brand Manager, developing innovation processes and driving product launches.

Overall, Alastair McCausland's work experience demonstrates their strategic leadership, brand development skills, and ability to drive growth in various industries.

Alastair McCausland began their education at Yarra Valley Grammar School, where they attended from 1992 to 1998. While the specific degree and field of study are not mentioned, it indicates that they completed their secondary education during this period.

Following their time at Yarra Valley Grammar School, Alastair McCausland pursued higher education at Monash University. From 1998 to 2005, they obtained a Bachelor's Degree in Management/Marketing.

In addition to their formal education, Alastair McCausland has also pursued further certifications. Alastair received certifications in Digital Marketing and Inbound Marketing from HubSpot Academy in July 2021. Alastair also obtained the Fundamentals of Digital Marketing certification from Google in March 2021. These certifications demonstrate their commitment to continuing professional development in the field of marketing.

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Timeline

  • Chief Marketing Officer

    October, 2021 - present