Campus Sonar
Michelle Mulder is a seasoned marketing professional with extensive experience in content strategy and brand management. Currently serving as the Marketing Manager at Campus Sonar since September 2018, Michelle oversees brand awareness initiatives and inbound lead generation efforts, while managing a detailed content and editorial calendar. Previous positions include Senior Content Strategist at Campus Sonar, and Senior Marketing Writer at Nelnet and Great Lakes Higher Education Corporation, where Michelle developed communications strategies and led cross-departmental project teams. Earlier experience includes roles as Managing Editor and Editor at Highsmith Inc. and CP West, respectively, as well as editorial roles at American Girl. Michelle holds a Bachelor of Arts in English and Journalism and a Project Management certificate from the University of Wisconsin-Madison.
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Campus Sonar
Campus Sonar partners with higher education focused leadership teams to guide research-led transformation. Together we empower leaders with insights from online conversation and social listening data to develop and align their strategies with the goals of the institutions they serve. As higher ed insiders, our team of experts understand and empathize with the challenges of making strategic decisions on campus. Using our deep industry knowledge, we create greater connection and trust within the higher education community, aligning and elevating data-informed strategies in brand and reputation management, presidential digital strategy, and enrollment management for the clients we support.