Brett Hinckley

Brett Hinckley currently serves as the North America Trading Lead for E-Commerce at Canada Goose, where responsibilities include enhancing product promotion strategies through detailed analysis of on-site performance, resulting in significant revenue increases. Previous experience at Deerfield – Agency of Brand® as Account Director involved implementing data-driven strategies that substantially boosted year-over-year revenue for various brands. Earlier roles include Senior Data Analyst at Wunderman Thompson, where audience strategy was developed for multiple clients, and Strategy & Analytics Consultant at IBM, focusing on revenue preservation through advanced modeling. Brett Hinckley holds a Bachelor of Science in Economics from Purdue University and has completed a semester abroad at City, University of London.