Brent Potter

Brent Potter is an accomplished professional with extensive experience in digital customer experience and user experience. At Canada Life, Brent served as AVP, Digital Customer Experience, where previous roles included Director and Manager of User Experience from December 2018 to May 2023. Prior experience includes working as a Senior Interactive Designer at Info-Tech Research Group from January 2013 to September 2015 and as a Freelance Designer and Videographer from January 2012 to December 2014. Brent also contributed as a Media Specialist at the Richard Ivey School of Business from August 2008 to January 2012 and as a Marketing Assistant at Ultratec Special Effects Inc. from May 2007 to August 2008. Educational qualifications include a Diploma in Creative Advertising from Mohawk College and a Diploma in Film and Television Production from Trebas Institute.