David Drysdale

David Drysdale is an accomplished professional with extensive experience in digital strategy, customer experience, and content management. Currently serving as Director of Strategic Initiatives and Innovation at Canada Life since November 2016, David has significantly enhanced the company's digital presence, achieving over 100% year-over-year increases in website traffic and integrating three digital brands into a unified corporate website. Previously, David held various leadership roles in digital strategy and research at both Canada Life and Info-Tech Research Group, contributing to user experience improvements and stakeholder collaboration. With a solid academic background including a PhD from Western University, David also brings experience in higher education as an assistant professor and has published several scholarly articles.