Jennifer Mayrhofer

Jennifer Mayrhofer is an accomplished professional with extensive experience in product ownership, digital marketing, and strategic business development within the insurance and financial services sectors. Currently serving as AVP Product Owner for Group Customer Product and Experience at Canada Life, Jennifer also leads Group Customer Digital Labs at Great-West Life. Previously, Jennifer held various leadership positions in market development and digital experience across Great-West Life and its subsidiaries, where responsibilities included managing marketing strategies and delivering exceptional digital experiences. Jennifer holds multiple degrees, including an MBA in Marketing and Finance from the University of Technology Sydney and a Digital Strategy degree from UBC Sauder School of Business.