Bethany Ng

Bethany Ng is a seasoned analyst with extensive experience in audience insight and market research. Currently serving as a Senior Analyst in Insight at Canadian Broadcast Sales since October 2022, Bethany previously held the position of Senior Analyst at CNN International Commercial, where responsibilities included delivering high-level analytical insights and managing ad effectiveness research. Prior roles encompass positions at the Hong Kong Tourism Board, focusing on performance analysis and KPI monitoring, and at BVA, managing customer experience market research projects. Bethany's career also includes strategic marketing analysis at SUEZ. Academic qualifications include a Master of Science in Data Science and Business Statistics from The Chinese University of Hong Kong and a Bachelor of Science in Environment and Sustainable Development from The Hong Kong Polytechnic University. Achievements include increasing work efficiency through automation, developing analytical tools, and conducting skills development sessions.