Philip Balsor

Senior Specialist, Digital Fundraising at Canadian Cancer Society

Philip Balsor is a seasoned digital marketing and fundraising professional with a wealth of experience across various sectors. Currently serving as a Senior Specialist in Digital Fundraising at the Canadian Cancer Society, Philip oversees digital builds and develops comprehensive go-to-market strategies for campaigns. As President and Publisher of Mud St Publishing, expertise in social media strategy development has led to significant growth in follower engagement. Previous roles include Digital Marketing Specialist at YMCA of Hamilton|Burlington|Brantford and at irlabs, where Philip managed digital marketing solutions and business relationships to enhance brand awareness. Philip's early career included roles in communications and educational support, complemented by a Diploma of Education in Digital Marketing from McMaster University and a Bachelor's degree in Sociology from the same institution.

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