Lou Gervasi

Lou Gervasi, CFE, currently serves as the Director of Development & Member Engagement at the Canadian Franchise Association, a position held since January 2010. In this role, Lou Gervasi oversees all sales activities, including new member acquisitions, event registration, sponsorship, and advertising, while also managing contracts and sales performance metrics. Prior experience includes positions as Senior Manager in Development & Member Relationships and Events & Education at the Canadian Franchise Association, as well as experience with Trader Corporation and Canada's Wedding Expo Inc. Lou Gervasi holds a degree in Human Resources Management and Human Resources Development from Toronto Metropolitan University.