Carla Balabanowicz

Carla Balabanowicz is an experienced digital marketing professional specializing in social media strategy and communication. Currently serving as the Digital Marketing Officer for the Canadian Partnership Against Cancer since March 2022, Carla leads social media projects, manages paid search initiatives, and collaborates with various divisions to create tailored social media plans. Previous roles include Senior Digital Communications Specialist at Clean Energy Canada, where Carla developed engagement strategies and produced video content, and Director of Content & Storytelling at The GenWell Project, overseeing digital strategy and managing communications staff. With a solid foundation in journalism and digital strategy, Carla holds credentials from the University of Toronto, Mohawk College, and the University of Waterloo.