CT

Charmaine To

Brand Manager, Sherwood Hockey at Canadian Tire Corporation

Charmaine To is currently a Brand Manager for Sherwood hockey at Canadian Tire Corporation. Prior to this role, Charmaine held various positions within the company, including Associate Brand Manager for Sport & Performance. Charmaine also has experience in strategic initiatives, consumer brands, and merchandising. Outside of Canadian Tire, Charmaine has worked as a piano and art teacher, a corporate partnerships specialist, and a marketing coordinator. Charmaine holds a Bachelor of Arts in Philosophy and Psychology from Western University, as well as a post-degree diploma in Not-for-Profit Management from the same institution. Additionally, Charmaine has a certificate in Brand Management from the University of Toronto.

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Previous companies

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Timeline

  • Brand Manager, Sherwood Hockey

    January, 2022 - present

  • Associate Brand Manager Sport Performance

    October, 2020

  • Senior Consultant Strategic Initiatives Consumer Brands

    January, 2019

  • Consultant Strategy Planning Consumer Brands

    July, 2017

  • Consultant Strategy Integration Merchandising

    May, 2016

  • Analyst Network Performance Insights

    October, 2015

  • Analyst Business Process And Programs Store Support

    April, 2014

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