Michelle Luk

Michelle Luk is an experienced digital marketing professional specializing in email marketing and campaign management. Currently serving as Associate Manager, Campaign Management at Canadian Tire Corporation since May 2021, Michelle previously held roles including Email Marketing Consultant and Digital Marketing Specialist at TrailerWorks, where significant improvements in email engagement were achieved. Earlier experience includes positions at Pacific Smoke International Inc., CDI Computer Dealers Inc., and Academic Nexus, where responsibilities spanned email program management, competitive analysis, and market research. Michelle holds a Bachelor's Degree in English Language and Literature, alongside History, from the University of Toronto.