Shahrzad Mahdavi

Shahrzad Mahdavi is a strategic marketing professional with extensive experience across various industries. Currently serving as a Strategic Marketing Specialist at Canadian Tire Corporation since December 2022, Shahrzad plays a key role in developing annual marketing plans and guiding partner agencies in creating innovative marketing campaigns. Previous roles include Assistant Brand Manager (Strategy) at Zarrin Roya, where Shahrzad was involved in the planning and allocation of a $3 million brand budget, and Brand Specialist at Golrang Industrial Group, responsible for managing a $1 million brand budget and collaborating with cross-functional teams. Shahrzad also gained valuable experience as a Marketing Specialist at Sika, focusing on digital marketing and content management. Educational qualifications include a Master of Business Administration in Marketing and a Bachelor of Science in Business Administration, both from the University of Tehran.