Susan Shoptaugh

Susan Shoptaugh is a seasoned marketing professional with extensive experience in brand strategy and digital marketing. Currently serving as a Senior Marketing Specialist - Brand Strategy at Mayo Clinic since July 2021, Susan leads digital brand campaign initiatives and optimizes performance across various digital platforms. Previously, at GuideWell, Susan focused on standardizing reporting for clients and implementing performance monitoring protocols. As the Manager of Digital Strategy & Analytics at cj Advertising, Susan oversaw an 8-person team and launched a custom CRM to enhance marketing efforts for multiple clients. Earlier career roles included a Senior Marketing Specialist position at Unum, where Susan optimized digital customer journeys, and a Marketing and Community Manager role at Screening Systems International, where corporate marketing strategies were developed. Susan holds a Bachelor of Arts degree in Business and Political Science from Millsaps College.