Canadian Tire Corporation
Shawn Laidley is a highly experienced professional in the field of user experience and digital strategy, currently serving as the Director of User Experience at The Home Depot Canada since August 2016. Previously, Shawn has held multiple roles at Canadian Tire since July 2006, including Manager of Digital Usability and Content, where leadership of a 16-member team focused on digital design, usability, content, and analytics was a key responsibility. In addition to overseeing omnichannel content creation and strategy, Shawn has also worked in digital enablement, consulting for various departments to enhance digital integration, and managed corporate requirements for the Canadian Tire Digital Centre of Excellence. Prior to Canadian Tire, Shawn served as Retail & Online Operations Manager at CBC from November 2003 to June 2006. Shawn's educational background includes a degree from Brock University.
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Canadian Tire Corporation
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Canadian Tire Corporation is a Canada-based company, which operates through a range of businesses. The Company's segments include Retail, CT REIT and Financial Services. Its retail segment operates through its retail banners, including Canadian Tire, PartSource, Petroleum, Mark's, and the various FGL Sports banners. CT REIT is engaged in owning, developing and leasing of income-producing commercial properties. It has a portfolio of properties, which consists of over 300 properties located across Canada totaling approximately 24.7 million square feet of gross leasable area. Financial Services markets a range of Canadian Tire-branded credit cards, including the Canadian Tire Options MasterCard, the Cash Advantage MasterCard and the Gas Advantage MasterCard. It also markets insurance and warranty products, processes credit card transactions for purchases made in Canadian Tire stores and Mark's stores as well as at Petroleum outlets, and offers financing options.