Yuli Shumsky

Yuli Shumsky is an experienced digital marketing professional with a strong background in paid digital marketing, media operations, and strategic growth across various sectors. Currently serving as Associate Vice President at Canadian Tire Corporation since October 2018, Yuli leads the development and expansion of an in-house digital marketing agency while managing media buying, data management, and client relations. Previous roles include Director positions at CIBC, where responsibilities spanned digital marketing strategies, programmatic media, and internalization of media buying capabilities. Prior experience includes key positions at XPETO, Yellow Pages, and AzoogleAds, focusing on programmatic media, campaign management, and digital performance optimization. Yuli holds a Specialized Honours degree in Marketing from York University.