Canadian Tire Corporation
Yuli Shumsky is an experienced digital marketing professional with a strong background in paid digital marketing, media operations, and strategic growth across various sectors. Currently serving as Associate Vice President at Canadian Tire Corporation since October 2018, Yuli leads the development and expansion of an in-house digital marketing agency while managing media buying, data management, and client relations. Previous roles include Director positions at CIBC, where responsibilities spanned digital marketing strategies, programmatic media, and internalization of media buying capabilities. Prior experience includes key positions at XPETO, Yellow Pages, and AzoogleAds, focusing on programmatic media, campaign management, and digital performance optimization. Yuli holds a Specialized Honours degree in Marketing from York University.
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Canadian Tire Corporation
57 followers
Canadian Tire Corporation is a Canada-based company, which operates through a range of businesses. The Company's segments include Retail, CT REIT and Financial Services. Its retail segment operates through its retail banners, including Canadian Tire, PartSource, Petroleum, Mark's, and the various FGL Sports banners. CT REIT is engaged in owning, developing and leasing of income-producing commercial properties. It has a portfolio of properties, which consists of over 300 properties located across Canada totaling approximately 24.7 million square feet of gross leasable area. Financial Services markets a range of Canadian Tire-branded credit cards, including the Canadian Tire Options MasterCard, the Cash Advantage MasterCard and the Gas Advantage MasterCard. It also markets insurance and warranty products, processes credit card transactions for purchases made in Canadian Tire stores and Mark's stores as well as at Petroleum outlets, and offers financing options.