RCN TV
Alberto Echeverry is a seasoned marketing professional with extensive experience in digital marketing and brand positioning. Currently serving as Jefe SEO at RCN TV since April 2022, Alberto previously worked as a digital marketing consultant at SEO Web Colombia from November 2018 to September 2022. Prior roles include Coordinador de Mercadeo at Centro comercial Premium Plaza, where engagement with stakeholders and promotional event creation were key focuses, and Founder of Eso Mercadeo, emphasizing the importance of multidirectional brand-client connections. Alberto also held the position of Director de Mercadeo at Grupo empresarial Dulce Jesús Mío, driving local brand positioning and significant sales negotiations. Earlier career experience includes trade activation coordination at Lico Quindio and sales at Comercializadora Lozano Hermanos. Alberto holds a Master's degree in Marketing from Universidad de Medellín and a degree in Social Communication from Universidad del Quindío.