Nina Tan is an experienced Campaign Analyst at Cancer Council Victoria, specializing in data analysis to drive strategic decision-making and continuous improvement. With a background in individual giving, Nina has successfully managed campaigns such as Australia's Biggest Morning Tea and has contributed to setting KPIs, audience targeting, and evaluations. Prior experience includes roles as Junior Product Manager and Marketing Assistant at Downies, as well as Marketing Assistant and Copywriter at Exa Digital, where Nina developed and implemented marketing campaigns across various platforms. Educational qualifications include a Bachelor's Degree in Marketing, Linguistics, and English (Professional Writing) from Monash University.