Nicola Smedley

Nicola Smedley is an accomplished marketing professional with extensive experience in senior leadership roles at notable organizations. Currently, as Director of Marketing and Supporter Engagement at Cancer Research UK since May 2018, Nicola leads initiatives that enhance supporter relationships and increase funding, managing contributions exceeding £100 million. Prior to this role, Nicola served at BT from March 2011, holding various titles including VP Marketing for the Global Services Division, with responsibilities encompassing go-to-market strategies, campaign management, and a team of 140 while overseeing a multimillion-pound budget. Achievements include launching successful marketing campaigns that elevated BT's position in the digital transformation sector. Additional experience includes leadership roles at Cable & Wireless, where Nicola was Director of Business Development & Product Marketing from 1995 to 2004.