Barry Sheehan

Barry Sheehan currently serves as Chief Commercial Officer and Managing Director for the Island of Ireland at C&C Group, overseeing brands such as Bulmers Ireland, Bibendum Ireland, and Tennents Northern Ireland since June 2022. Previously, Barry held the position of Regional Sales Director at The HEINEKEN Company, managing a substantial revenue of €3.2 billion across Africa, the Middle East, and Eastern Europe from August 2015 to June 2021. Additional roles include Sales & Distribution Director at Grupa Zywiec Poland and various sales positions within The HEINEKEN Company, where notable achievements included leading a commercial turnaround in Romania and establishing strong sales organizations in both on-trade and off-trade sectors in Ireland. Barry's educational background includes a Diploma in Company Direction from the Institute of Directors, executive education at Harvard Business School, and a BA in Psychology from University College Dublin.