C&C Group
Susie Matthews is a highly experienced marketing professional currently serving as the Head of Marketing Operations for the UK & Ireland at C&C Group since June 2023. Prior to this role, Susie held various positions including Head of Marketing & Communication and Sales Marketing Manager at Farms for City Children from October 2021 to June 2023. Susie has a robust background in marketing and operations, notably as a Director at Apple & Barley and a Director of Marketing Operations at Dartmoor Brewery Limited, where responsibilities included developing an 18-month sales and marketing plan. Susie’s extensive experience at The HEINEKEN Company from 2007 to 2017 encompasses roles such as Draught Quality Trade Marketing Manager and Project Manager for significant events including the UEFA Champions League Final, showcasing a strong capability in project management, brand launch, and customer marketing.
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C&C Group
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C&C Group plc manufactures, markets and distributes cider, beer, wine, soft drinks and bottled water. The Company operates through five segments: Ireland, Scotland, C&C Brands, North America and Export. The Ireland segment includes the sale of its own branded products in the Island of Ireland. The Scotland segment includes the sale of its own branded products in Scotland, with Tennent's, Caledonia Best, Heverlee and Magners the principal brands. The C&C Brands segment includes the sale of its own branded products in England & Wales, principally Magners, Tennent's, K cider and Chaplin & Cork's. The North America segment includes the sale of its cider and beer products in the United States and Canada. The Export segment includes the sale and distribution of its own branded products, principally Magners, Gaymers, Blackthorn, Hornsby's and Tennent's outside of the United Kingdom, Ireland and North America, notably in continental Europe, Asia and Australia.