Paula Muñoz Scharfenberg

Paula Muñoz Scharfenberg possesses extensive experience in communication and account management, currently serving as a Senior Account Executive at Canela since June 2020, progressing through various roles including Account Executive, Junior Account Executive, and Account Assistant. Prior experience includes a position at LLYC within the Programa Jóvenes Talentos, where responsibilities involved managing media relations and developing journalistic content for diverse clients. Paula also gained experience as an intern at Publicidad Atlantis, contributing to advertising campaign strategies, and at C7D - Canarias7 Digital, focusing on writing and editing content for publication. Early career experience includes an internship at Lopesan, where Paula created social media content and wrote articles in multiple languages. Paula holds a Master’s degree in Comunicación Publicitaria from Universidad Carlos III de Madrid and a Bachelor’s Degree in Communication from IE University, complemented by an exchange program at the University of Amsterdam.