Cannella Media DTC
Andy Calver has a diverse work experience spanning different industries and roles. Andy has worked as the SVP of Analytics at Cannella Media DTC, LLC, where they were responsible for leading the reporting, data science, and data engineering teams. Prior to that, they served as the Vice President of Marketing Sciences at TWO NIL, where they built and led the Data Analytics and Data Science departments. Andy also founded Marlin Truett Data Solutions, a Business Intelligence and Data Analytics services provider, where they served as the Founder and Interim Head of BI & Analytics for a retail marketing agency client. Andy has also held leadership positions at KushCo Holdings, Inc., MarijuanaPackaging.com, GameFly, Permaswage, Clean Kinetics Corporation, Miles Electric Vehicles, and GE Global Research. Throughout their career, Andy has demonstrated expertise in areas such as building and leading teams, implementing data-driven strategies, and driving business growth through analytics and technology.
Andy Calver earned a Master of Business Administration (MBA) degree from UCLA Anderson School of Management between 2006 and 2008. Prior to that, they completed a Master of Science (MS) in Mechanical Engineering from Rensselaer Polytechnic Institute from 2002 to 2004. Andy's undergraduate education took place at Rensselaer Polytechnic Institute as well, where they earned a Bachelor of Science (BS) in Mechanical Engineering from 1996 to 2000.
Cannella Media DTC
Cannella Media: Drive Profitable Response. With more than $5 billion of purchased video advertising, we build brands through accountable advertising and connecting you directly with your target audience via video, digital and audio advertising. We maximize ROI and lower cost per acquisition for the best DTC brands.Video - leveraging $5 billionworth of proprietary marketplace data and access to the best inventory at the best rates.Digital - huge reach & highly scalable sophisticated ad platforms with precise targeting capabilities. Audio - access to full audio landscape, driving sustainable, profitable full-funnel ROI.Data Science & Analytics - accountability and data-informed strategies are at the core of everything we do.Campaign Development - bespoke solutions to move you from ideation to campaign rollout.Creative Production - crafting powerful DTC video that engages your audience and converts them to action.