Cannella Media DTC
Caitlin Haire has a diverse work experience in the marketing and business development field. Caitlin started their career as a Sales/Marketing/PR employee at Simon and Schuster in London in 2005. Later, they joined Williams Worldwide Television as a Marketing Coordinator in 2006 and was promoted to Marketing Manager in 2008. In 2011, Caitlin transitioned to Cannella Media DTC, LLC, starting as a Business Development Manager and then progressing to Director of Business Development, Vice President of Business Development, and finally, Vice President of Strategic Revenue. In their roles at Cannella Media DTC, LLC, Caitlin was responsible for various activities including marketing and communication, client retention, sales collateral creation and management, database and software management and training, content development, PR efforts, and event planning.
Caitlin Haire attended Boston University where they obtained a Bachelor of Arts degree in English and Journalism. Caitlin also attended Governor Dummer Academy and The Governor's Academy, although it is not specified if they completed any degree or field of study at these institutions.
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Cannella Media DTC
Cannella Media: Drive Profitable Response. With more than $5 billion of purchased video advertising, we build brands through accountable advertising and connecting you directly with your target audience via video, digital and audio advertising. We maximize ROI and lower cost per acquisition for the best DTC brands.Video - leveraging $5 billionworth of proprietary marketplace data and access to the best inventory at the best rates.Digital - huge reach & highly scalable sophisticated ad platforms with precise targeting capabilities. Audio - access to full audio landscape, driving sustainable, profitable full-funnel ROI.Data Science & Analytics - accountability and data-informed strategies are at the core of everything we do.Campaign Development - bespoke solutions to move you from ideation to campaign rollout.Creative Production - crafting powerful DTC video that engages your audience and converts them to action.