Cannella Media DTC
Karl Theile has extensive experience in finance and leadership roles. Karl most recently served as the Chief Financial Officer at Cannella Media DTC, a performance-based TV media company. Prior to that, they worked as the Finance Director - Business Segments at Monster and as the Senior Finance Director - NORAM at SoftwareONE. Karl also held positions at Time Warner Cable, SC Johnson Wax, Universal Foods Corporation - Red Star BioProducts Division, and Price Waterhouse.
Karl Theile attended Marquette University from 1984 to 1988, where they obtained a Bachelor of Science degree in Business with a focus on Accounting.
This person is not in any offices
Cannella Media DTC
Cannella Media: Drive Profitable Response. With more than $5 billion of purchased video advertising, we build brands through accountable advertising and connecting you directly with your target audience via video, digital and audio advertising. We maximize ROI and lower cost per acquisition for the best DTC brands.Video - leveraging $5 billionworth of proprietary marketplace data and access to the best inventory at the best rates.Digital - huge reach & highly scalable sophisticated ad platforms with precise targeting capabilities. Audio - access to full audio landscape, driving sustainable, profitable full-funnel ROI.Data Science & Analytics - accountability and data-informed strategies are at the core of everything we do.Campaign Development - bespoke solutions to move you from ideation to campaign rollout.Creative Production - crafting powerful DTC video that engages your audience and converts them to action.