Cannella Media DTC
Steven Schachter has a diverse work experience spanning multiple industries. Steven has held various leadership positions throughout their career, starting with their role as the Senior Vice President of Business Development & Distribution at Cannella Media DTC, LLC, where they were responsible for building strategic partnerships and increasing direct-to-consumer transactional content distribution. Before that, they served as the Vice President of Business Development & Distribution at the same company.
Prior to their time at Cannella Media DTC, Steven worked at Revenue Frontier as the SVP of Affiliate Sales & Distribution. Steven played a crucial role in expanding direct response television programming content through satellite feeds, file server deployment, and digital content delivery. Steven successfully led the transition from satellite delivery to a file server solution and managed the divisional profit and loss statement.
Before joining Revenue Frontier, Steven worked as the Director of Affiliate Sales at VUBIQUITY (formerly TVN Entertainment). In this role, they led the network distribution of four satellite-delivered direct response programming channels for the cable television industry. Steven also renegotiated media carriage agreements to turn underperforming media properties into profitable ventures.
Earlier in their career, Steven held a position as an Account Manager at Motorola Broadband and served as the Manager/Director of Affiliate Sales at TVN Entertainment. At TVN Entertainment, they were responsible for transitioning analog cable television affiliates to digital and providing NVOD & VOD pay-per-view programming, marketing services, and digital headends to cable systems and municipal broadband providers.
Before venturing into the media industry, Steven demonstrated their leadership skills as the Executive Director of Sierra Canyon School, where they oversaw advertising and marketing campaigns, public relations, transportation, and staff recruitment & training for the private K-12 school and private summer day camp.
Steven's career began at Katz Media Group, where they served as an Assistant Account Executive.
Throughout their various roles, Steven has proven to be a strategic and results-driven leader, focused on establishing partnerships, driving revenue growth, and ensuring profitability.
Steven Schachter holds a Bachelor of Arts degree in Radio-Television-Broadcasting from California State University, Northridge. The exact start and end dates of their education are not specified.
Cannella Media DTC
Cannella Media: Drive Profitable Response. With more than $5 billion of purchased video advertising, we build brands through accountable advertising and connecting you directly with your target audience via video, digital and audio advertising. We maximize ROI and lower cost per acquisition for the best DTC brands.Video - leveraging $5 billionworth of proprietary marketplace data and access to the best inventory at the best rates.Digital - huge reach & highly scalable sophisticated ad platforms with precise targeting capabilities. Audio - access to full audio landscape, driving sustainable, profitable full-funnel ROI.Data Science & Analytics - accountability and data-informed strategies are at the core of everything we do.Campaign Development - bespoke solutions to move you from ideation to campaign rollout.Creative Production - crafting powerful DTC video that engages your audience and converts them to action.