CM

Cinzia Morelli-Verhoog

Senior Advisor Brand Building And Creative Effectiveness at Cannes Lions International Festival of Creativity

Cinzia Morelli-Verhoog is an accomplished marketing strategist and leader with extensive experience across various esteemed companies. As the Founder of The Marketing Capability Academy since 2016, Cinzia has been instrumental in professionalizing marketing functions and training teams to a blue-chip standard. Current roles include Senior Advisor for the Cannes Lions International Festival of Creativity and Non-Executive Director positions at Safilo and Neodecortech S.p.A. Previous tenure at HEINEKEN spanned over a decade, culminating in the role of Global Director Marketing Development, where Cinzia led key global marketing initiatives. Cinzia's career also includes significant positions at Reckitt & Colman and Diageo, where strategic brand development and market growth were priorities. Educational background includes a Master's degree from Università degli Studi di Milano.

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Cannes Lions International Festival of Creativity

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The home of creativity. LIONS is the destination for those in the pursuit of creative excellence. From the team behind Cannes Lions.


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