Josh Whitcraft

Josh Whitcraft joins Canoe as Vice President, Commercial Strategy and Operations. Josh is responsible for ensuring Canoe teams are supporting clients through their learning, buying, and value realization of the Canoe platform. Josh collaborates closely with R&D teams on market and client requirements and with client success teams on accelerating client outcomes. As a result, Canoe is well-positioned to target, partner, and enable clients who are most likely to succeed with the solution.

Josh brings more than a decade of experience in wealth management, enterprise software, and financial technology. Prior to Canoe, Josh was a Director of Go-to-Market for Vista Consulting Group, the dedicated value creation team of Vista Equity Partners, where he partnered with executives from a dozen enterprise software portfolio companies on defining market strategy, optimizing the client lifecycle, and growing net retention. Prior to Vista, Josh was a FinTech entrepreneur with Addepar, where he built and led sales and services teams, scaling revenue 10x, clients 6x, and employees 5x. He started his career at Goldman Sachs as a financial analyst.