Sally Lawrence has extensive experience in events and incentives management, currently serving as the European Events and Incentives Manager at Canon EMEA since April 2007, with prior roles including Senior European Events and Incentives Professional and UK Corporate Events and Sponsorship Professional. Before joining Canon, Sally held positions at New Balance from March 2004 to April 2007, including UK Trade Marketing Co-Ordinator and Technical Representative for the South West UK. Sally holds a BA (Hons) First Class degree in Sports Science and Recreation Management from Loughborough University, which was completed between 1999 and 2002.