Dave Cardwell is a Senior Full-Stack Software Engineer at Canopy Connect since November 2021, with extensive experience in software development spanning over 14 years. Previously, Cardwell served as Principal Software Engineer at The Localphone Group, where key contributions included designing and developing customer-facing websites and backend systems, and leading the creation of a platform that automated Google Ads for significant ROI. Earlier roles included Lead Software Engineer in both marketing and front-end development, utilizing a range of technologies while achieving remarkable results in revenue generation and global search rankings. Cardwell's freelance projects included collaboration with SMEs, UK government departments, and major global brands like Disney and Comcast. Cardwell holds a Bachelor of Engineering in Computer Science from the University of York.