Jason McFarland, PSPO

Jason McFarland, PSPO, currently serves as the Senior Director of User Experience at Canto since March 2022. Prior to this role, Jason held the position of Head of User Experience at Liaison International, where significant achievements included overhauling the UX department and establishing a centralized design system. Jason's career also includes managerial roles at Virgin Pulse, where leadership directed UX for health and wellness platforms, and Fidelity Investments, overseeing UX architecture for institutional investing applications. Additional experience encompasses consultancy roles at MRM Commerce and Vistaprint, as well as earlier positions focusing on information architecture and design at PatientKeeper and NTT Ltd. Jason McFarland holds a Bachelor of Science in Mechanical Engineering from the Georgia Institute of Technology.