Sarah Kelly is an accomplished professional with extensive experience in event production and management over a career spanning nearly two decades. Currently serving as the Director of Event Production at Cantrav Services Inc. since May 2014, Sarah has successfully led numerous high-profile conferences, including multiple TED events. Previous roles include Senior Event Producer at Procreation Design Works and Marketing Executive at SDL Exhibitions Ltd, where responsibilities encompassed event conceptualization, budget management, vendor negotiation, and on-site project management. Sarah's foundational experience began as an Event Coordinator at Party Planners and a Coordinator for the IDENTEX Exhibition with the Irish Dental Trade Association. Educational achievements include a degree in Marketing from Portobello College and a Post Graduate Diploma in Event Management & Public Relations from the University of London.