Hermelinda “Hermy” Fernandez

Hermelinda "Hermy" Fernandez has a strong background in digital investment and strategy. Hermelinda “Hermy” worked as the SVP of Digital Investment at Canvas Worldwide from October 2021 to the present. Prior to that, they held the role of Sr/Director of Digital Investment, Content Partnerships, & Hispanic Strategy at the same company from July 2019 to September 2021.

From June 2017 to December 2021, Fernandez was the Founder of their own company, Lin Marty, LLC. Hermelinda “Hermy” also co-founded Agency Lite in July 2018 and was a Co-Founder until September 2020.

In terms of previous positions, Fernandez was the Vice President at Glocap Digital Group from October 2017 to June 2018. Hermelinda “Hermy” worked as the Sr. Group Director of Digital Partnerships at Initiative from June 2017 to October 2017.

Before that, they held the role of VP and Director of Digital Investment at Canvas Worldwide from December 2015 to June 2017. Prior to their time at Canvas Worldwide, Fernandez worked as the Director of Digital Investment at Initiative from July 2014 to November 2015, managing digital investment for Hyundai and Kia National Accounts.

Fernandez began their career in media planning and strategy at OMD Worldwide, where they worked as an Associate Media Director from June 2011 to May 2012 and as a Strategy Supervisor from an unknown start date to June 2011. Hermelinda “Hermy” also held the roles of Media Planner and Media Supervisor at Universal McCann from an unknown start date to 2009.

Throughout their career, Fernandez has developed expertise in digital investment, content partnerships, strategy development, media planning, and custom content development.

Hermelinda "Hermy" Fernandez has a Bachelor's degree in Communications/Advertising from California State University, Fullerton. Hermelinda “Hermy” also has completed a program in Digital Marketing from UCLA Extension. In addition to their formal education, they have obtained certifications in Content Marketing: Videos and Jodi Glickman on Pitching Yourself from LinkedIn, in February 2019 and January 2019, respectively.