Madan Bharadwaj

Madan Bharadwaj is a highly experienced professional in the fields of analytics and marketing, currently serving as the Founder and CEO of M^2 since December 2022. Bharadwaj also holds the position of Program Director for Advanced Attribution at both Canvas Worldwide and adQuadrant, overseeing advanced attribution initiatives as part of M^2's agency partnership program. As the Founder and Principal of Right Measures since April 2015, Bharadwaj incubated incrementality technology that led to the establishment of Measured, where Bharadwaj was a co-founder and CTO from 2017 to 2023, shaping it into the industry's first independent incrementality technology company. Previous roles include senior positions at Nanigans, SavingStar, Visual IQ, Bluestreak, and Isobar, where Bharadwaj consistently focused on product management and data analytics solutions. Bharadwaj holds a Bachelor of Engineering in Electronics and Communication from the University of Madras and an MS in Computer Engineering from the University of Central Florida.