Sherrel Sampson, MS

Sherrel Sampson, MS, has a diverse professional background with expertise in marketing, branding, and business development. Sherrel is the Founder and CEO of Canviiy, an organic-based health and wellness brand known for its ScalpBliss™ scalp care collection. Under their leadership, Canviiy has expanded its retail presence to over 3,000 stores, including CVS, Sally Beauty, Walmart, and JCPenney, and has established partnerships with cancer centers to improve scalp health for cancer patients.

Sherrel has also worked as a Director of Marketing Strategy and Client Success at SKUlocal, where they managed sales and marketing initiatives focused on various verticals. Sherrel conducted strategic research and analysis to develop business development strategies, created integrated marketing plans, and built brand awareness through content marketing, tradeshows, events, and social campaigns.

In addition, Sherrel served as the Head of Marketing at Key West Aloe, where they played a pivotal role in rebranding and stabilizing production of over 250 SKUs. Sherrel developed marketing calendars, executed marketing mix elements, and led product design engineering, procurement, and manufacturing efforts.

Before that, they worked at IntelliChief and Fast Lane Clothing Company as a Marketing Coordinator and Marketing & Brand Manager, respectively. At IntelliChief, Sherrel was responsible for CRM reports, executed webinar strategies, and developed promotional materials. At Fast Lane Clothing Company, they created and executed brand marketing strategies, conducted product marketing analyses, and managed B2B and B2C databases.

Sherrel began their career as a Marketing Research Manager at Florida State University/Bonn Marketing Research Group. Sherrel conducted statistical analyses, managed databases, and researched and reported trends in the tourism and hospitality industry.

Overall, Sherrel Sampson, MS, has a proven track record of success in marketing, branding, and business development, with a strong focus on strategic planning, customer engagement, and industry research.

Sherrel Sampson has a Master of Science degree in Integrated Marketing Communications from West Virginia University. Additionally, they hold a Bachelor of Arts degree in Marketing from Stetson University. The exact years of attendance for both institutions are not provided.