Cape Universal Oy is a leading outdoor and lifestyle agency operating across the Finnish and Baltic markets. We represent and manage premium global brands with a strong focus on long-term partnerships, clear brand strategy, and reliable market execution. Our portfolio includes Vans, Timberland, The North Face, Ortovox, Mons Royale and many other brands all supported by dedicated sales representation and professional back‑office operations.

As a multibrand agency, we ensure that each brand’s values, positioning, and distribution strategy are carefully upheld. From our spacious, customizable 600 m² Helsinki showroom, we host retailer meetings, seasonal presentations, and multi‑door trade events, offering an engaging and flexible environment to showcase our brands.

Cape Universal’s mission is to deliver best in class brand experiences while providing retailers with strong commercial support and consistent, highquality service throughout Finland and the Baltic region.

Cape Universal Oy

Erik Wikström

This department focuses on developing and maintaining the brand's identity and reputation.

Cape Universal Oy

Org chart

Teams

Brand Management

Offices

Cape Universal Oy

Org chart

Teams

Brand Management

Offices

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