Anna Smith

Head of Marketing at CapIntel

Anna Smith has a diverse work experience spanning various roles and industries. Starting in 2010, they worked as a Manager, Bartender, and Server at Slater's 50/50 until 2013. Concurrently, from 2010 to 2014, they served as an Event Marketing Manager at Monster Energy. In 2012, they became a Co-Owner of Damsel (beDAMSEL.com) until 2015. From 2013 to 2014, they worked as a Graphic Designer and Office Manager at Instant Imprints OC.

Anna's marketing career began in 2014 when they joined New American Funding as a Marketing Manager. Throughout their tenure, they developed a regional marketing strategy, managed social media accounts, oversaw campaign budgets and logistics, and led a team of marketing coordinators until 2017. Anna then advanced to the role of Regional Director of Marketing, where they implemented event planning strategies and ensured the effective use of marketing resources.

In 2019, Anna joined Backbase as a Senior Field Marketing Manager, responsible for crafting and executing a comprehensive marketing plan for the North American region. Anna achieved significant pipeline growth and generated a substantial return on investment through PR, campaigns, content, PPC, and events. Anna also served as the Head of Marketing for North America, driving B2B SaaS marketing strategies and launching an ABM program.

Anna's most recent positions include Head of Marketing North America at Feedzai from 2022 to mid-2022, and currently, they hold the role of Head of Marketing at CapIntel, starting in September 2022.

Anna Smith earned a Bachelor of Science degree in Interior Design from The Art Institutes from 2010 to 2013. Their field of study focused on Interior Design. Following their undergraduate studies, Anna attended UC Irvine and the Yale School of Management. However, no specific degree or field of study is mentioned for these institutions. Additionally, Anna has obtained a certification in Cicerone Level 1 from the Cicerone Certification Program, but the specific month and year of completion are not provided.

Links

Previous companies

Backbase logo
Feedzai logo

Timeline

  • Head of Marketing

    September, 2022 - present

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