Ellie Balson

Ellie Balson is a highly skilled professional with extensive experience in sales insights and business analysis. Currently serving as Sales Insights Manager at Capricorn Society Ltd since January 2022, Ellie previously held roles as Sales Insights Specialist within the same organization. Ellie’s prior experience includes significant positions at HBF Health, where duties included Senior and Intermediate Business Analyst roles, and at St John Ambulance as a Reporting Analyst. Earlier in the career, Ellie worked as an Inventory Planner at City Farmers, a Marketing Analyst at The Right Group, a Team Assistant at Ipsos, and an Administrative Assistant at TNS Sofres. Ellie's educational background includes a Commerce degree specializing in Marketing and Psychology from The University of Western Australia, supplemented by involvement in the Emerging Marketers Committee as a student representative.