Jacky Mills

Chief Experience Officer at Capricorn Society

Jacky was appointed as Capricorn’s Chief Experience Officer in March 2023. She is responsible for identifying and implementing strategies related to the overall experience of the Capricorn community. This includes the core functions of brand, marketing, market research, the rewards program and external communications, along with developing customised experiences designed to deliver on Capricorn’s vision and purpose.

Prior to joining Capricorn, Jacky held sales, marketing and operational leadership positions at organizations including QBE Insurance, IAG and Wesfarmers Insurance. Her experience includes brand strategy, market research and insights, customer experience monitoring, business to business marketing strategy, and the development of direct and partnered sales channels.


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