Jim Sherman

Jim Sherman is a seasoned marketing professional with extensive experience in developing and implementing strategic marketing programs across various industries. Currently serving as the Director of Marketing at Car-X Tire & Auto since June 2015, Jim manages a $4M budget and a team of three, overseeing marketing efforts for over 150 franchise locations. Prior roles include Principal at Gamma Partners, where Jim developed customer relationship programs, and Director positions at Midas International, Preferred Hotel Group, and Chicago Mercantile Exchange, focusing on relationship marketing and direct marketing strategies. Jim's educational background includes a Bachelor’s degree in Mass Communications from Western Illinois University.