Car-X Tire & Auto
Jim Sherman is a seasoned marketing professional with extensive experience in developing and implementing strategic marketing programs across various industries. Currently serving as the Director of Marketing at Car-X Tire & Auto since June 2015, Jim manages a $4M budget and a team of three, overseeing marketing efforts for over 150 franchise locations. Prior roles include Principal at Gamma Partners, where Jim developed customer relationship programs, and Director positions at Midas International, Preferred Hotel Group, and Chicago Mercantile Exchange, focusing on relationship marketing and direct marketing strategies. Jim's educational background includes a Bachelor’s degree in Mass Communications from Western Illinois University.
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Car-X Tire & Auto
Car-X Tire & Auto was founded in 1971 and specialized in exhaust repair. Today, Car-X can perform a variety of auto and brake-service repairs. Car-X Tire & Auto is a trusted source for all auto repair needs. Car-X Tire & Auto has more than 175 locations and has built a reputation on exceptional customer satisfaction. In fact, Car-X Tire & Auto was ranked the #1 automotive services franchise by Success Magazine.