Carbon
Crystal Lai has a strong background in project management and creative direction. Crystal has worked in various roles such as Account Project Manager at Carbon, Producer at Vogue Hong Kong, and Project Manager at C Media Advertising Ltd. Crystal's expertise lies in effectively communicating creative briefs, managing client relationships, and overseeing project execution. With an Associate's degree in Design and Visual Communications from Hong Kong Design Institute, Crystal brings a wealth of experience and skills to their roles in the creative industry.
Carbon
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Our vision, put simply, is to create content that moves people. We are the future-forward content experience agency that blends technology, craft, creativity, and exceptional service into a seamless brand experience. Powered by a deep understanding of next-generation technology, our goal is to create immersive content and innovative solutions that connect brands with consumers in new and existing environments. With a team of expert storytellers, we're not just an execution agency; we're the hub for ideation and narrative. We pride ourselves on our positive, can-do attitude, making brands' lives easier by delivering creative excellence efficiently. Whether it's local, regional, or global, we tailor our approach to suit each client's unique needs, offering a consistently exceptional experience.